A few weeks ago, we told you about how we've shifted our store to focus on what we do best: classic colorful bottomwear.
When we made that shift, we changed the structure of site be categorizing all our own inventory as either bottomwear or other apparel & accessories to make it clearer what we do best. We included merchandise from partner retail brands, and left our home decor category untouched.
It's come to our attention, via a few helpful customers, that the site was still somewhat unclear and confusing. (These things aren't always apparent from our view, so it's always helpful to get some outside opinions.)
Anyway, we've made a few new changes to our site recently. We've removed all merchandise from partner brands, including the entire home decor category, from our site, and listed it on our new website, CaughtAdrift.
CaughtAdrift features a curated collection of quality goods with enduring style from boutique brands around the world. The new shop is still a work-in-progress and is not yet open to the public. However, we're granting early access to 25 fans of Nantucket Brand Clothing Co via our Pioneer Program.
The Pioneer Program allows access to CaughtAdrift while we're still getting some final touches squared away. All merchandise listed is real and live orders can be placed. Keep in mind that we've still got a lot of new inventory to add and updates to make. (And of course, we'd appreciate if you point out anything you think could be improved.)
There are over 20 brands already, including Harding-Lane, Danica Designs, Colby Smith Door Knockers, Yellow Leaf Hammocks, and Smathers & Branson. We've got many more in the works and are always open to your suggestions.
As part of our Pioneer Program, we're offering 30% off orders placed through the end of November to the first 25 people to signup. To join and save 30%:
- Create an account. Enter passcode PIONEER to access the site. Note: If passcode doesn't work, all 25 accounts have been claimed. Sign up for the email list to get on the waitlist instead.
- Enter coupon code PIONEER at checkout to save 30% on all orders placed this month.