Nantucket Brand Blog

  • Shop our retail stores during Small Business Saturday on Nantucket

    Shop Small Business Saturday on Nantucket at the Emporium of Nantucket

    Shop our stores on Small Business Saturday on Nantucket

    Small Business Saturday has become a mainstay in the post-Thanksgiving shopping weekend. The day is focused on small, local stores , of which we have two. If you're around during Small Business Saturday on Nantucket, stop by Nantucket Brand Clothing or The Emporium of Nantucket.

    Small Business Saturday was started by American Express just three years ago. Although they have offered $25 credits in the past, this year American Express has reduced the statement credit to $10. We accept AmEx at both stores so if you've registered your card, you're eligible to receive a statement credit if you make a purchase of $10 or more at either (or both!) stores.

    There are many other stores participating in Small Business Saturday on Nantucket, and across the country. We may be biased, but we're always in favor of shopping at small businesses over big-box retailers. You'll typically find more unique items, get a personalized experience, and you'll more than likely be supporting more ethically responsible businesses.

    While Small Business Saturday focuses on shopping at retail stores, with the American Express statement credits only eligible on in-store purchases. If you're not on Nantucket, we encourage you to shop with us at We're currently offering up to 40% off - with a pledge of joining us in making this a season of giving. More details on the discounts and how you can join us can be seen on our Season of Giving post.

    More details on our retail stores can be found below. Let us know where you plan to shop this Saturday - whether you're on Nantucket or anywhere else.

    The Emporium of Nantucket
    Furniture, flooring, cabinets, decor & more
    54 Old South Road
    Nantucket MA 02554

    Nantucket Brand Clothing
    Men's and women's classic, casual clothing
    10 Federal Street
    Nantucket MA 02554


  • Season of Giving: Pledge to Give & Save up to 40% this Weekend

    Make this a Season of Giving & Save up to 40% this Weekend!

    Season of Giving - #SeasonOfGiving

    Happy Thanksgiving. We hope you enjoyed your turkey and stuffing!

    Here at Nantucket Brand, we’re very thankful for everything we have, but we know there are many less fortunate than us. We of course encourage you to shop with us this weekend, but also invite you to join us in making this a Season of Giving.

    We’re offering savings of up to 40% this weekend (see discount codes above or at bottom of post). We hope this discount brings a smile to your face and encourages you to make others smile. While we certainly can’t check on you, we’d like to ask that you pledge to help someone else during this holiday season.

    Donate your time, donate old clothing, donate food or make a contribution to someone in need. We’re donating food, discontinued clothing items, and making a contribution to the Nantucket Food Pantry. We encourage you to find somewhere to donate in your own town or make a contribution to Feeding America.

    Let us know what you’re doing to make this a Season of Giving by sharing with us on Facebook, Twitter, Google+ or in the comments below.

    Save 20% on orders of $50 (code SEASONOFGIVING20)
    Save 30% on orders of $200 (code SEASONOFGIVING30)
    Save 40% on orders of $300 (code SEASONOFGIVING40)

    Enter the appropriate discount code on the shopping cart page to apply your discount. This code applies to all purchases including men's clothing, women's clothing, children's clothing and our nautical decor items.

    Please note: This discount is good online at only. Not valid in our retail stores. Codes expire Monday, December 2, 2013 at 11:59pm EST.  Cannot be combined with other offers and discounts. Cannot be applied to previous purchases.

  • Thanksgiving on Nantucket

    "If you are really thankful, what do you do? You share."
    - W. Clement Stone

    Thanksgiving on Nantucket

    Thanksgiving is here once again! It’s that wonderful time when families come together, sharing warm moments around the dinner table and of course, reflecting on everything that they are grateful to have in their lives. It’s been another good year for us at Nantucket Brand and we are ever grateful to our loving friends and family, as well as to our many loyal customers. Having been inspired by the above quote from prominent American businessman, philanthropist and author W. Clement Stone, we felt it was our duty to share with you the many things that make Thanksgiving so wonderful here in Nantucket. We previously mentioned some of these in our post about Nantucket in November but wanted to give a few more details about what to expect this Thanksgiving on Nantucket.

    Vice President Biden on Nantucket

    Perhaps one of the most prominently featured traditions on Nantucket is the arrival of Joe Biden, current Vice President of the United States. For the past 36 years, no matter where his extensive political career may have taken him, Mr. Biden has returned to the island to celebrate the holiday with his family and give thanks. The Vice President’s arrival is well known to locals and he can be seen walking around the island with his family, usually wearing his trademark USS Delaware hat, chatting with the public, taking pictures, and generally displaying the down-to-earth charm that has made him so popular with voters.

    Turkey Plunge

    Another great tradition of Thanksgiving on Nantucket, and one that Vice President Biden regularly participates in, is the annual Cold Turkey Plunge. Every year, hundreds of participants and spectators gather to brave the frigid waters at Children’s Beach on Thanksgiving morning, taking pledges and raising money to support the Weezie Library for Children. The event certainly draws quite the crowd, and participants are encouraged to wear costumes, adding a bit of humor to the event. There are also various prizes participants can compete for, including Most Money Raised and Best Costumes.

    Christmas Tree Lighting

    Despite how beloved and fun these other traditions may be to lead us into Thanksgiving, the most cherished holiday tradition on the island comes the day after Thanksgiving, with the Annual Christmas Tree Lighting Ceremony. Everyone gathers on Main Street to watch as over 100 Christmas trees are lit up simultaneously, filling the dark winter skies with light and color. This is followed by Nantucket High School’s Accidentals and Naturals leading the community in traditional Christmas carols. This year, spectators can follow along with the lyrics by downloading the Nantucket Arts mobile app, blending the best of modern life with the grand traditions of old.

    From all of here at Nantucket Brand, we hope your holiday is full or warmth, love and cheer. We also encourage you to join us in our effort to make this a Season of Giving by donating food, money, clothing, or time. Whether you're spending your Thanksgiving on Nantucket or elsewhere, we wish you a Happy Thanksgiving!

  • Nautical Gifts Guide

    The mythic perfect nautical gift for the holiday keeps us all shopping. We want holiday moments to be pure joy so when someone opens their gift they react like this:

    Perfect Nautical Gifts for a Joyful Holiday Season as Shown by Couple Hugging

    We want to help save you some time looking around for nautical gifts. We have gathered together a gift guide for the nautically inclined. You will find nautical decor and unique accents to fit many of those where sailing isn’t just something they do but a passion that can’t be lived without. Gathered in the guide are images to help you sort out the best nautical gifts this season. If you can’t decide between a few items we have some upcoming bundle gift packages deals that may allow you to swing a few of them together! Continue reading

  • All About Seersucker Clothing

    Striped Seersucker Dress - Women's Seersucker ClothingOur seersucker clothing styles are among our most popular items. Although many are familiar with this classic fabric, we want to tell a little more about the fabric, it's history and how we use it as part of our 'Get to Know Us' series. Similarly, we previously posted about another one of most popular fabric: All About Madras Clothing.

    Seersucker is a style of lightweight cotton fabric with a trademark 'puckered; texture. Much like our other popular fabric, Patchwork Madras, seersucker originally comes to us from India, where the fabric derived its name from the Hindi and Urdu words “kheer aur shakkar”, meaning “milk and sugar”. This is a reference to the way the fabric bunches up – the smooth and bumpy textures of the fabric are reminiscent of the texture of milk and sugar. Another similarity between seersucker and Madras fabric is that both fabrics originated in hot climates and were intended to be cool and lightweight. The trademark bunching of seersucker fabric causes it to allow more room for the skin to breath, which facilitates air circulation and the dissipation of heat.

    When the fabric was initially introduced in the United States, it was worn almost exclusively by the poor until preppy students in the 1920’s popularized it as a mode of 'reverse snobbery.' It was especially popular in the southern United States as suits made from the fabric were still breathable enough to wear in the hot and humid weather. Seersucker fabric was so popular in fact, that the US Senate used to have Seersucker Thursdays in June, where senators would arrive in traditionally Southern style seersucker suits. The tradition was unfortunately discontinued in 2012.

    Our Seersucker Clothing

    Men's Striped Seersucker Shorts & Seersucker Clothing

    At Nantucket Brand, we take great pride in offering you only the finest from around the world. We work with 100% cotton seersucker rather than a cotton/poly blend. While the classic blue and white striped fabric is still the most popular, we work to find other color and patterns that we think you'll love. Those include other striped color like green and pink, as well as multi-colored check patterns, and even gingham check patterns. After carefully choosing our colors, we make sure test the fabric by washing it multiple times to check the shrinkage and make sure it feels just as soft, or softer, than it did pre-wash. Once we're satisfied with the fabric, we send it straight to our factory, now located in the US, for production.

    Our authentic seersucker clothing is available in a variety of styles for men and women. We have several options of men's seersucker shirts, perfect for a casual get together or dressed up with a blazer for a more formal setting. We also offer seersucker shorts for men and women, the perfect way to ensure you never lose your cool in the hot months. Ladies should also browse our selection of seersucker dresses and seersucker pants and capris, offering a casual and understated style without sacrificing comfort. Many of our seersucker items are now made in the USA, including our men's striped and check seersucker shorts and women's striped and gingham seersucker skirts.

  • Thanksgiving and Holiday Decor Ideas

    Thanksgiving is a great time for hosting friends and family at your home. If you are then be sure to check out the post on sprucing up your entryway. Besides the entryway, you might be thinking about what to use for Thanksgiving and holiday decor. You probably have a lot of traditional items you use however even traditional decorations need a boost. Here are some ideas for using candles, pillows, and non-traditional holiday decor for Thanksgiving and other holiday events. Continue reading

  • Christmas Stroll on Nantucket

    Christmas Stroll on Nantucket

    2013 Christmas Stroll on Nantucket

    The holiday season is upon us once again and here on Nantucket, a sure sign of Christmas is the annual Nantucket Christmas Stroll (2013: Dec. 6-8). Now in its 40th year, the Stroll was initially organized as an effort to keep locals from going off the island to get their holiday shopping done. What started as a three hour event with late closing times for local shops and businesses has since turned into a cherished holiday tradition encompassing the entire weekend.

    The holiday season starts off the weekend after Thanksgiving with the lighting of 100 Christmas trees all along Main Street, accompanied by local choirs and carolers singing traditional Christmas songs. The Christmas Stroll on Nantucket begins the following weekend, which is the first weekend of December. The annual event features a charming open air, European-style Advent market where Christmas truly comes alive as shoppers walk around taking in the sights, and perhaps being tempted by the smells of hot food and refreshments wafting through the cold, crisp air. Of course, it wouldn’t be Christmas without Santa Claus, who arrives via a Coast Guard boat to kick off the festivities. His arrival is heralded by the Town Crier, and Santa sets up shop at the historic Jared Coffin House to visit with the children and receive their Christmas wishes. Naturally, it goes without saying that local businesses, shops, and restaurants all get in on the festivities, offering up various holiday specials.

    This year, the Stroll embraces a Victorian theme, including a Victorian Costume Contest held on Saturday, Dec. 7. All visitors are encouraged to participate and help bring that much more Dickensian flair to the season. To cap things off, there will be a community sing-along with Nantucket’s renowned Victorian Carolers.

    With such wonderful festivities all around us, we here at Nantucket Brand are proud to be part of the tradition in our own way, offering many special holiday products. Be sure stop by our downtown store at 10 Federal Street and see our latest clothing styles and find some holiday decor. Whether you want to add some flair around your tree with our needlepoint Christmas tree skirt, decorate with our pewter Christmas ornaments, or entertain guests in style with Christmas-themed placemats, we’ve got just the item for you! So if you’re in the area, we hope you’ll come visit us! From all of us here at Nantucket Brand, we hope your holidays are truly magical.

    Event Details
    What: 2013 Christmas Stroll on Nantucket
    When: December 6-8, 2013
    Where: Downtown Nantucket
    More information available at the Nantucket Chamber of Commerce site.

  • Try us Out: Free Shirt for Joining our Email List

    Get a Free Shirt for Joining our Email List

    Update 11/21/2013: This promotion has ended.

    Free Shirt - Men's Striped Button Down ShirtThe captain's gift to you

    For a limited time, we're offering our Striped Button Sport Shirt for free.

    Ok, it's not quite free. You'll need to cover the shipping costs, but those are typically around $6 for domestic orders.

    If you've never tried any of our apparel before, we can't think of a better way for you to try us out. This is one of our favorite shirts and we're confident you'll love it. Made from 100% cotton, our Striped Button Down Sport Shirt is a versatile shirt that works for many different occasions. Wear it with jeans for a smart weekend look, pair it with some khakis for a casual office day, or even add in some solid shorts for a summer style. In the fall and winter, top it off with one of our sweaters or sweatshirts for a great layered look. The shirt features a curved hem, a button down collar, and an embroidered whale and compass logo on the left chest pocket. When picking out your free shirt, you'll have your choice of color: blue, yellow, or pink. Each shirt also offers two embroidery color options.

    Here's how to get your shirt:

    1. Sign up below for our email list
      Don't worry, we won't share your address or spam you. And you can unsubscribe at any time.
    2. Check your inbox for a confirmation email
      Just click on the link to confirm your email address. We need to make sure you really wanted to sign up for the list.
    3. Get your free shirt
      You'll receive another email with a coupon code and a link to the shirts. Pick from any available size and color (blue, pink, or yellow). Enter your coupon code in the discount box on the shopping cart page and complete the checkout process.
    4. Share with friends
      Don't keep this offer all to yourself. With three colors available, it's easy to share with your friends and not worry about getting the same color.

    Update 11/21/2013: This promotion has ended.

    Limit of one shirt per customer.
    This is a limited time offer and is subject to end at any time.
    Shirts are not eligible for free exchanges.

    Join our List to get a Free Shirt

    * indicates required

    Interested in...

  • Get to Know Us: Visit the Nantucket Brand Clothing Store

    Nantucket Brand Clothing Store

    10 Federal Street
    Nantucket, MA 02554

    Note: Our retail store is not able to assist with online orders. Please contact us instead

    We operate two retail stores, both of which are located on Nantucket Island, MA. The Emporium of Nantucket carries everything you need to furnish your home. That store will be featured in a future post.

    Our Nantucket Brand Store carries clothing for men and women, as well as a selection of small gift & decor items. The store is located in historic downtown Nantucket at 10 Federal Street. Our store originally opened in 2009 at 33 Main Street, but has since moved just around the corner to our new location. The new location is across the street from the post office and nearly kitty corner to the Nantucket Atheneum, the island's public library. Use the map on the right to see our location and get directions to the Nantucket Brand Store.

    Whether you live on Nantucket or are just visiting, we invite you to stop by the store. Our store is open year-round with varying hours depending the season. Typically we're open 10:00-5:00 during the "offseason" and 10:00-8:00 during the summer months. It's best to give the store a call at 508-228-7540 for the latest hours.

    The Nantucket Brand Store carries many of the featured items you can find on our site, such as madras clothing, seersucker clothing and faded red clothing. We also carry a number of apparel items that can only be found in our store.

    In addition to clothing, our downtown Nantucket store carries a variety of small decor items from The Emporium of Nantucket. These items include nautical clocks, wooden signs, nautical charts, unique gift items, door knockers, and more.

    Our store is managed by a longtime islander, Leilani Irvine. She's a graduate of Nantucket High School and has been working at the store since 2010. Leilani is always happy to help with finding the correct size for you, picking out a gift, or anything else you might need.

    If you've shopped at the Nantucket Brand Store, we'd love to hear what you have to say. Leave a comment here or leave a review on Yelp or Google to let us know about your shopping experience!

  • First of 2013: Snow on Nantucket

    Snow on Nantucket

    The photo above was taken by coleypenrose and posted to his Instagram account. I don't know the photographer, but his Instagram account includes many other great photos of Nantucket, in addition to his photo of the first snow on Nantucket of 2013.

    "The first fall of snow is not only an event, it is a magical event. You go to bed in one kind of a world and wake up in another quite different, and if this is not enchantment then where is it to be found?"

    - J. B. Priestley

    It snowed yesterday on Nantucket. This was the first snow on Nantucket, and for many places around the northeast, this season. It's certainly a bit earlier than many people would like, but there is something "magical" about snowfall, as mentioned in this quote from J.B. Priestly. The snow didn't come overnight, but this quote still seemed like a good fit for the occasion. Priestly, an English novelist, playwright and broadcaster who published 26 novels and many dramatic plays, captured part of what makes snowfall so magical to many with this quote, but there's certainly more to it than that.

    Many island visitors may not know much about snow on Nantucket, since most only visit between April and October. It actually doesn't snow that much on Nantucket compared to most places in Massachusetts and New England. The Gulf Stream helps keep the temperature just a little warmer and makes for many more rainy days than snowy days. According to, Nantucket averages about 26" of snow each year, which is about half of the average for Massachusetts.

    Their average of 26" actually seems a little high to me, but I wasn't able to find much other information. However, I was able to find some info about the chances of snow each month, which says there's only about a 3% chance of snow on Nantucket at this point of November.

    Do you have any photos of the snow on Nantucket? We'd love to see them!

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