Nautically-inspired goods from boutique brands for him, her & home

Style Guides

Our style guides with seasonal picks, holidays, and more based on the Nantucket lifestyle.

  • What is Nautical Style Clothing?

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    Nautical style is one of the most popular subsets of the preppy style. It includes enduring items such as cable knit sweaters, boat shoes and new takes such as anchor hoodies. Many people are under the impression that designers, at a loss for a new fashion cue, simply appropriated the style from the clothes being worn by those involved in nautical pursuits. However, the actual story is far more interesting than that.

    The term ‘preppy’ has now become quite a generic one and its original meaning is often forgotten. The ‘prep’ in ‘preppy’ refers to the university-preparatory schools in the Northeastern U.S. Wealthy families have been sending their children to these schools for well over 100 years to prepare them for what they hope will be an Ivy League tertiary education. At both the preparatory schools and Ivy League universities, there has always been a strong focus on extra-curricular activities.

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  • Style Guide by A Touch of Southern Grace

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    On her blog, A Touch of Southern Grace, Lauren proves appreciation for quality, classic clothing knows no geographic boundaries.  In a recent post to her blog featuring fashion, décor and all things southern, Lauren shares her love for our very own Women's Cable Knit Sweater.  She emphasizes the comfort, style and versatility of the Cable Knit Sweater, as a piece she has paired with jeans and leggings in colder weather and plans to couple with a cute, white skirt in spring and summer.

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  • A History of Preppy Clothing

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    Preppy clothing’s roots can be traced back to the private universities of the early 1900s in the Northeastern United States. More specifically, it was considered as a uniquely Ivy League way to dress. Those who attended Ivy League schools were usually quite affluent and had grown up with old money. As a result, this style of clothing reflected popular upper class activities in New England at the time, such as rowing, golf, polo, and sailing. Historically, the style is associated with being well-educated and having a high income, but things have changed over the years and now people from all walks of life are welcomed to enjoy these clothes.

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  • Prep School: Intro to Preppy Style

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    So you have decided to change your style this year and go for the “preppy” look. The fashion you were sporting last year is played out, and you want a new look that matches your upwardly-mobile attitude. Are you sure you know what you are looking for?  Let's go to prep school and find out.

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  • Timeless and Versatile - The Cable Knit Tennis Sweater

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    Written by:  Carrie of Carrie On Blogs

    One of my favorite things to do is to spend time in my closet coming up with new outfits. I really enjoy making pieces more or less casual. When I got this perfectly classic sweater I decided I wanted to try and make it a little more casual. Pairing the sweater with some riding boots, jeans, and cute necklaces did just that! Everyone needs timeless pieces that are suitable for every occasion. The Cable Knit Tennis Sweater is the perfect sweater for year-round wear. Whether you dress it up or dress it down this sweater always looks amazing.

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  • YourTypicalPrep's Style Guide featuring our Cable Knit Tennis Sweater

    Cable Knit Sweater Style GuideToday we have a guest post from blogger Caitlin Cooper of YourTypicalPrep. Caitlin recently tried our Cable Knit Tennis Sweater and loved it. Here's what she had to say: Continue reading

  • Style StACK: Memoral (Figawi) Weekend Style Guide

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  • Southern Chic: Kentucky Derby Style

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    The Kentucky Derby brings to mind thoughts of galloping hooves, mint juleps, the Garland of Roses and "My Old Kentucky Home." However, what truly sets the Derby ahead of the pack for many is its elegant fashion tradition. Read on to learn more about how to execute spot-on Kentucky Derby style with a little help from Nantucket Brand. Continue reading

  • Gentlemen, meet your favorite new shorts

    Men's Seersucker Shorts Sale

    Seersucker shorts are a classic staple of the American man’s summer wardrobe. We grew up running (and sailing) around in seersucker and still wear it to this day. It’s breathable, cool, and perfect for warm weather.

    Although we love seersucker, we didn’t love the fit of most of the seersucker shorts available. Typically, they’re too baggy and boxy. Occasionally they’re way too short. We’ve spent the last few years perfecting the fit of our shorts are are proud to offer our Whaler Shorts: great fitting men’s shorts with attention to all the details. Order by 11:59pm EST on Tuesday April 8, 2014 and save $25 with coupon code FAVSHORTS.

    Details
    • Made in USA. These shorts were made in an American factory to ensure top quality. Plus, you’ll be proud to wear a American-made shorts.
    • 9” inseam. This length typically keeps the shorts just above your knees - exactly where they belong.
    • 100% cotton. Seersucker is often made from a poly/cotton blend, but that doesn’t work for us. We’ve made sure this fabric is 100% natural cotton to allow for maximum breathability and the softest feel.
    • Nylon zipper. More durable and less likely to break than metal zippers.
    • 2 side pockets. Angled just right to give your arm a natural position when using, but not angled enough to allow items to fall out easily.
    • White lining. We’ve chosen a lightweight, solid white 100% cotton lining for these shorts.
    • Two buttoned back pockets. Keep your wallet in place in the pocket of your choice.
    • Striped blue and white pattern. This is the most common seersucker pattern, and for good reason. It’s simple but fun, pairs well with any solid shirt, and still carries a bit of summer sophistication.

    These shorts come in two patterns: classic blue & white striped, as well as blue & white check, a slight departure from the typical seersucker pattern.

    Click below and order by 11:59pm EST on Tuesday April 8, 2014 and save $25 with coupon code FAVSHORTS.

    Blue & White Striped Seersucker Shorts Men's Blue & White Striped Seersucker Shorts. Made in USA from 100% cotton seersucker.
    Blue Gingham Check Seersucker Shorts Men's Blue Gingham Check Seersucker Shorts. 100% cotton seersucker. Made in USA.
  • What to Wear with Madras This Summer

    What to Wear MadrasAll season long, Nantucket Island swarms with nature's most vibrant, inviting color palettes. Sunrises brighten our mornings with purple and skies, hilly bogs fill with maroon and red cranberries, and the deep blue tides turn frothy and white as they crash toward our shores. We think that's why madras and Massachusetts go so well together; the distinct, colorful plaid fabric is a summertime essential, and we offer several ways to style it just right for your own Nantucket adventures. Don't miss the video at the bottom with Bill Murray talking about Madras!

    Simply Madras

    It's easy to figure out what to wear with madras if you stick to one rule: keep it simple! When it comes to accessorizing such bright colors, soft is safe and showy is too extreme. We do offer several options in lighter, more muted patterns; it's okay to bring out a pale blue scheme with pops of neon, but neutral is best for the rest of it. The vibrant colors in our madras apparel really shine when we pair them with white, tan, or gray fabric that stays out of the way.

    Madras dresses

    Madras DressesWe offer madras dresses in both halter and shift cuts, with patterns that vary in intensity but share a palette of pinks and reds.

    Our Montauk madras shift dress is bursting with the rainbow's warmest colors; strips of lavender are scattered throughout a pattern dominated by bold neon pink, bright yellow, and oranges that range from peach to deep blood orange. Its flattering bateau neckline doesn't leave room for a necklace, but jewelry should be kept to a minimum anyway to let the dress make the statement. Simple earrings from Loren Hope, such as delicate Sophia studs with coral glass stones, offer a subtle complement to the dress's color spectrum.

    Madras skirts

    Madras SkirtsSkirts are versatile summer staples that add a feminine touch and breezy comfort to strolls along the beach, afternoon lunches, and even trips to the mainland. We think madras skirts are even better at making you look confident and comfortable, especially when you accent them with elegant jewelry.

    For a final addition to your green Madaket madras harbor skirt, drape Loren Hope's long, gold-plated turquoise pendant necklace over a white tank top or tee. Meanwhile, Kiel James Patrick's hand-knotted Adalie Sunkiss sailing bracelet is a perfect match for the aquamarine, perwinkle, and salmon in our mid-thigh or knee-length Beach House madras skirt.

    Women's Madras Hoodies

    Madras HoodiesMadras has continued to evolve since its journey from the marketplaces of South India to the shoes of Nantucket Island. It was first crafted in Madras (now Chennai), India, with the hot sun in mind, and it's still sported under that same sun every summer. Thanks to the addition of women's hoodies to our inventory, you can incorporate it into your nighttime wardrobe too.

    After the sun sets and the sand gets chilly, strike up a bonfire and spend the evening in our Newport madras hoodie sweatshirt. With black that matches the starry sky and blues pulled straight from the ocean (including the pale blue of its soft, terry cloth lining), it's a fitting choice for a night on the beach. Channel seaside nostalgia with Eliza B. leather ascots in stingrcobalt blue.

    Women's Madras Pants & Madras Shorts

    Madras PantsOur Myrtle Beach madras pattern is one of our favorites. Its patchwork pastels are feminine and summery, and it's easy to find a shirt in pale pink, green, blue, or yellow. Because it's available in shorts, Bermuda shorts, or pants, that shirt can be anything from a tank top to a silk blouse, depending on the event you'll be attending. If it's a casual one, we recommend a Harding-Lane needlepoint hat like their pale blue mermaid hat. And if you're going formal in the form-fitting pants, make a statement with Loren Hope's small dahlia cuff in lilac; each of the brass bracelet's five, hand-polished glass petals are surrounded by real Swarovski crystals.

    Men's Madras Shorts

    Madras ShortsEsquire Magazine called shorts the "easiest" way for men to introduce madras into their wardrobe. They recommend a simple, plain white T-shirt to pull off the loud pattern as casually as possible. To support the neutral, laid-back look, opt for the white cotton and split leather in Kiel James Patrick's Mariner and Cape Poge Bay sailor rope bracelet.

    Our loudest pair by far are the Marblehead madras whaler shorts, on which patches of bright green, picnic-blanket gingham are stitched between a variety of bold plaid squares, some in matching shades of green and others in jarringly sophisticated deep reds and blues. Offset the potential for clashes by bringing out those patriotic hues. Try a Smathers & Branson cotton twill, needlepoint hat; they have plenty of choices in both faded rust and navy, which are adorned with everything from a mako shark to a fishing lure. To really balance out this ensemble, we recommend a navy hat with a sea turtle that unites the bright greens and dark blues in one swift move.

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